Established in 1840, Andrew Muirhead & Son is a UK-based family business widely recognised as a global leader in the sustainable manufacturing of high-performance leather.x
Award winning design agency Stand created a new forward-thinking brand and position, and partnered with Factory73 to realise Muirhead's vision through a new website.
The result is a dynamic and engaging online experience, with a beautiful interactive product catalogue delivered into eight languages.
In partnership with Stand we brought the company's long history and compelling stories to life
Sometimes design should be free from technical constraints.
Our first project with Stand both challenged and inspired us, creating a strong partnership that's gone from strength-to-strength.
Muirhead carry over 140 different products across 6 ranges.
We built a catalogue and selection tool with a rich UI which shows off each product with strong photography and all technical details. Products can be added to cart and ordered through our integration with Ucommerce.
In addition to the product catalogue, customers can create their own leather product using our custom tool.
This allows you to find a leather that exactly matches your brand colours, be they Pantone or RAL, and choose an embossing option before requesting a quote.
The challenge was clear - how to present 140 unique leathers in a single easy-to-use interface on both desktop and mobile.
Stand commissioned photography of all products, and designed a carousel UI which shows swatches of each leather that can be expanded and enlarged to see real detail.
Factory's challenge was to extend this with all product technical details, allow searching and filtering across the ranges, and integrate with an e-Commerce solution to manage orders and shipment.
Sometimes a customer needs an exact colour that's on-brand, and the client wanted them to know they weren't limited by standard products.
The custom colour tool we created allows the user to choose from a colour-picker or enter a Pantone or RAL standard colour code to specify their needs. If we find an existing product that's a close match we offer that, otherwise the user can carry on and make an enquiry for a custom order.
We launched in English, but quickly moved towards delivering in all the primary languages of Muirhead's sales regions.
Using the Vorto module for Umbraco we were able to configure the CMS for one-to-one translation, and leverage the Translation Manager package to integrate with the translation partner, Skrivanek.
What we achieved is a content workflow, where pages are authored in English and sent directly to the partner for translation. The results are sent back to the CMS where they are unpackaged and published, massively reducing any overhead and manual effort.
Each project is different. Here is a selection of recent ones that we feel illustrate what we do.
Let’s create something great
GET IN TOUCH