A complete digital and content strategy, website migration, branding and development project for the Sandyford Organisation.
Incorporating a family of six sites, Sandyford has numerous audiences, all with varied and unique requirements and objectives but controlled from within the one admin area.
As part of this project, we also designed and built websites for Young People @ Sandyford, The Steve Retson Project, Archway, Free Condoma, Brownlee HIV and the Free Condom project.
Each with a different audience and each requiring a different approach to design.
APPROX 16,000 UNIQUE VISITS A MONTH
APPROX 85,000 PAGEVIEWS PER MONTH
SINGLE UMBRACO INSTANCE SUPPORTING ALL SITES
INDIVIDUAL TREATMENT OF EACH OF THE SIX SUB-SITES
PROTECTED LOGIN AREAS
One of the main challenges we encountered on this project was not technical in nature but relating to the complexity of the project management.
Each of the sub-projects had their own stakeholders. it was paramount that we took into account the limited time Sandyford staff had to dedicate to this project so we made it our mission to keep them fully involved but not bogged down with pressures on the Sandyford staff.
We successfully navigated this challenge by dividing the project into a set of ‘mini-projects’, each with their own discovery/alpha/beta/live threads and timelines.
There was also a large upfront design and branding exercise to create an overall ‘brand strategy’ for the service(s) offering.
It was decided for operational reasons that a single instance of the content management system would be preferable.
Umbraco permissions model allows flexibility in access for content managers – allowing us to create ‘super users’ with access to the entire content system, but restricting content editors for each micro-site to their own content ‘tree’.
This allows global (re-)use of assets such as images, documents, and also central control over service wide messaging
Video Content We scripted and shot video content for the site(s) to provide an enhanced user experience, especially for users with visual impairments or reading difficulties, and for those where English is not their first language.
The videos provide an introduction to the site and the services, with signposting to further targeted assistance.
The BrowseAloud application is being rolled out across the sites. Browsealoud adds speech, reading, and translation to websites facilitating access and participation for people with Dyslexia, Low Literacy, English as a Second Language, and those with mild visual impairments.
Online content can be read aloud in multiple languages using the most natural and engaging voice to transform the user’s reading experience.”
DR Louise Melvin
Multiple websites, all with their own identity but controlled from within the one admin area. This gave the Sandyford the flexibility they required whilst saving them a lot of time when it came to administering website content.
The Umbraco content management system can be used to power pretty much any site design and deliver this kind of time saving whatever the size of your organisation.Visit website