Extensive redesign and redevelopment of the East Ayrshire Leisure Trust website that makes it easy for customers to find out about events and classes across East Ayrshire.
East Ayrshire Leisure Trust (EALT) is responsible for a wide range of cultural, countryside, sports and community facilities and services across East Ayrshire.
We were selected by EALT following a competitive tender process to improve their communication with members, partners, tourists and the wider community.
Clear objectives were provided by the client within their brief and included:
We successfully delivered on each of these areas and continue to work with EALT to monitor the results whilst continually refining their web presence according to what we find.
A major driver behind the design and development of the new website was to ensure that the user experience was as seamless as possible across multiple devices.
The original EALT website was not designed for mobile and tablet and with over 80% of pages viewed on smaller screens it was important that the design delivered a positive user experience.
We radically overhauled the look and feel of the EALT events section. With a full calendar of classes, events and exhibitions spread over 30 venues throughout East Ayrshire, it was important that customers could find the information they required as quickly as possible.
We introduced a filtering system that let customers search by type of event, specific venue and/or date. The newly designed EALT logo was perfect for providing a colour scheme that could be applied to different event types. This system also had to integrate with EALT’s external booking system.
East Ayrshire Leisure
With the majority of the Trust’s audience using mobile or tablet devices to view the site it was crucial that we delivered a smooth and intuitive user experience.
Marry this with an easy to use content management system and EALT staff are now spending a fraction of the time that they used to on updating the site, giving them more time to spend on the creative promotion and marketing of their venues and events.Visit website