Case Study

Carron Bathrooms

A luxurious new website for Britain’s premier bath manufacturer. web. umbraco. ux
Carron

With in excess of 150 products in their range, and with this number growing year on year. Carron Bathrooms needed a site that communicated what they do and what they sell to new and existing customers alike.

Overview

With in excess of 150 products in their range, and with this number growing year on year. Carron Bathrooms needed a site that communicated what they do and what they sell to new and existing customers alike.

The site also had to cater for the trade and consumer markets which included developing trade areas and consumer and social friendly areas that could work together in promoting and selling the company and its products.

Custom Development

Carron have a wide range of products with many varied attributes – style, size, features, ranges. We had to develop a content structure that would allow integration with the product catalogue and also enhancement with more ‘customer friendly’ content such as image galleries, datasheets, install guides etc. On top of this is a sophisticated search/filter engine to allow users to find the best fit for their needs.

The site also has a ‘trade only’ portal for approved suppliers to access trade only content and functionality.

The improvements in the way we communicate online has been astonishing. The site design and build has helped not only our customers to find and research our products, but we finally have a site that fully represents what we do. As a self confessed techno-phobe I have been pleasantly surprised by the flexibility of the CMS and the ability to change, build and re- structure pages

James MCMorrine,
Commercial Director, Carron Bathrooms,
www.carronbathrooms.com

In Summary

Beautiful products demanded a beautiful online home that works for multiple audiences - as a showcase to the public with a product finder and a business tool for Carron suppliers.

With a front end design by SevenFive Creative and using very strong product imagery, the Carron Bathrooms online brand was elevated to new heights with a stylish new feature-packed website.

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