Case Study

Barvas
MindGenius

Pain-free customer migration from the desktop to the cloud. web. umbraco. ux
Barvas

Factory73 lend a hand to Barvas to help migrate their customers from the desktop to the cloud.

Overview

MindGenius has been producing business productivity software since 2001 that allows users to capture, visualise and use information within their businesses to deliver successful projects.

With the launch of their latest groundbreaking product, Barvas, the time was right to migrate their extensive desktop clientbase to a cloud-based subscription service of their Mind Genius project management and mindmapping tool.

MindGenius required a website that would support the launch of their new product. It needed to promote the cloud-based vision for this product to their existing users, resulting in an increase in user base.

Project Outline

The Barvas website had to fully showcase the product and speak to different end-users across a broad spectrum of industry sectors including health, education and local government.

The website required a highly flexible CMS. We built the site using Umbraco. Umbraco enabled the client to easily support multiple lead generation campaigns across several different sectors including health, education and local authorities, with the capability to custom build sector-specific landing pages whilst closely measuring the impact of each.

Integrations and APIs

AFFILIATE TRACKING
RESOURCE LIBRARY

CASE STUDIES, HOW TO GUIDES & FILES

CUSTOM BUILT RESELLER AREA

From project start to website launch, Graeme and the team were great to work with. They took our initial design ideas and worked with us to finalise our designs which would not only looked good but were also highly functional.

The team were professional and kept us up to date throughout the project on progress, even when working to tight deadlines.

We will continue to work with Factory 73 on future projects and would highly recommend them.

Fiona Melvin
Mind Genius

In Summary

Customer data migration and third party API integrations. All within a visually appealing website that speaks to a broad spectrum of end users from the health, education and local government sectors.

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